Personal Training + Nutrition Coaching

w/ Branden Hayward

Dissatisfied with overcrowded gyms? 

Can you host me at your residence (Palm Springs)?

If yes, let’s speak.

 

If we haven’t met, I’m Branden. I’ve been a bicoastal, award-winning leader in the fitness industry since 2011. That’s my progress photo above, comparing 2018 to 2024. 

I’m living proof that you’re truly capable of earning your DreamBody. It’s attainable once your fire to change … eclipses your fear of change. 

 

I help highly committed clients of all backgrounds earn their DreamBody. That is: gain muscle, lose fat, and mitigate injuries. 

 

I can train clients 2-12x/month.

We start with a free call, so I can understand you. 

If we feel we could be a good fit, I’ll come to your residence, if in Palm Springs/Coachella Valley, for a complimentary session.

 

In your complimentary session, we’ll:

+ Calculate your Golden Ratio. (This refers to shoulder-to-waist ratio for men; waist-to-hip ratio for women.) I’ll overview how we can improve this muscle-to-fat ratio.

+ Perform a movement assessment, so I can begin addressing your pain + posture

+ Complete a short, challenging strength workout for your unique goals

 

We’ll finish by deciding whether to begin a program.

 

Let’s step back. Here’s a bit more on me.

In 2011 I began at Equinox Flatiron in NYC. By 2013, I was a “Tier 3+” trainer & nutrition coach; the highest designation available at my location. I was in the top 10% of the company globally in sales.

I created my own business in 2015. I won awards from six blogs for Best Instagram Exercise Demos. I produced an online school, DreamBody, donating a four-figure portion of its earnings to The Trevor Project.

The pandemic cleaved most of my clients. Which let me fulfill my dream of moving to L.A.

From 2022-23, I became a top-producing personal training manager for a 9,000-member Hollywood gym (Gold’s Gym Hollywood). In 2023, I noticed that my personal health was being compromised for my business success. So I requested to switch from managing, back to training full time (with the same company). The company was kind enough to facilitate this switch, giving me the highest designation available in the company: “Master Elite” trainer.

In the subsequent year, before deciding to step away from the role to focus on my art, I twice earned company-wide “#1 Salesperson of the Quarter”; once for supplements, once for personal training sales. This was out of a 25-gym network. 

 

Highly dedicated clients who train 8x/month have more strength and energy, and less pain, in six weeks.

They measurably improve their muscle-to-fat ratio, within twelve weeks.

I work best with clients who are actively goal-oriented, and are at least “8 out of 10” committed to making or sustaining progress.

You bring the effort, I’ll bring the education + empathy.

 

Speaking of empathy: I had my own online physique coach for 85%+ of the time between 2018 and 2025.

I was constantly challenged + rewarded as his client.

My career success in part owes to the empathy this has instilled in me.

 

Here’s what else you get:

My premium digital workout program. Automatically available on your smartphone. Up to 9 distinct phases. Each lasting six weeks. To be completed in a regular gym, if you choose, to complement + enhance the work we do together in-person.

Traveling? No gym access? You’re covered with an additional, on-demand program.

All the above comes at no additional cost, as long as you average at least once/weekly training.

Plus easy education and formulas to:

Perfect your calories and macronutrients (carbs, fat and protein).

De-dramatize food logging, shopping, and prep.

Lift weights more effectively and safely.

Streamline your recovery, supplements, and self-talk.

 

My current (2026) availability includes 10 AM – 1 PM availability most weekdays, select afternoon availability, and as needed on weekends.

 

Virtual tour + approach: shown here is some of my equipment that I will bring to your residence, if appropriate. 

Initial equipment demo:

A small portion of you — the most advanced, who I love helping — may be thinking: “Branden, you seem highly qualified, but I’m concerned I may not be adequately challenged if you come to train me at my home. Thoughts?”

I understand your concern/curiosity. A free first session, with no obligation to continue, will allow you the opportunity to discover for yourself if I can adequately challenge + change you. 

I believe that less equipment, with zero competition for it, can be comparable to more equipment + more competition for it. 

 

I have performed thousands of sessions at big-box gyms and hundreds of sessions at boutique/apartment-building gyms. What they ALL have in common is that they require you sharing your space + equipment with others. I’ve become used to modifying workouts as a regular practice, simply because machines, equipment, or space are unavailable. 

But now, you + I can COMPROMISE LESS.

The bandwidth that frees up for me as your trainer when I DON’T have to play mental chess with how to take you through your workout, allows me to pour more attention into you as my client. 

Training you in your residence guarantees that I will never have to deviate from my plan for you.

 

I currently have a 5-to-1 muscle-to-fat ratio. Unless you are pressing up right against that ultra elite level, I am 100% certain that IF you follow my macronutrient guidance, I can get you leaner and/or more muscular in 12 weeks, using ONLY the equipment in my facility, if you train at least 2x/week. 

For those few of you just behind me on the physique ladder, you WILL want to augment our work together, with workouts in a gym.

That’s why — regardless of your level — the option of your online training program comes INCLUDED in the cost of your monthly personal training. 

 

Wherever you are in your journey, I’ve thought this out meticulously. I wouldn’t have poured myself into this venture unless I had total conviction that the benefits of what I’m offering, outweigh what I’m not. 

But don’t take my word for it … again, come see for yourself.

At no risk, and zero cost. 

 

Pricing for personal training beyond your complimentary session

My Manhattan rate was $250/session.

In Hollywood, it was $150/session.

For a limited time in Palm Springs/Coachella Valley, if you decide to move forward with training and invest by the end of your complimentary session, you will qualify for my “action rate,” which is $120/session.

The “action rate” is designed to help encourage those who are truly serious about their physique, to take action by committing to a program. 

(If I don’t fit into your budget, I’d still LOVE to hear from you to see if I can connect you with a colleague of mine! Email me: branden@brandenhayward.com.)

 

More questions? See if I answered them below, in the FAQ section. If I didn’t, email me: branden@brandenhayward.com. 

 

Ready to start?  Please copy and paste the below text into a blank email, address it to branden@brandenhayward.com, fill in your answers, and send.

  1. Why me? (Did someone refer you? Do we have mutual friends?)
  2. Why now? (Have you tried other programs that weren’t the right fit? Have you recently had a “come-to-Jesus” moment about your life/physique? What is your FIRE? I value honest answers that get to the core of your desire to change.)
  3. 2-3 days/times in the next week for a 15 min exploratory phone call.
  4. Days/times you wanna train
  5. Confirmation that your budget supports training a minimum of 4 total sessions at $120/session, meaning minimum initial investment of $480. 

 

 

FAQs

 

What happens if I travel? 

Let’s front-load your sessions! Meaning, if you know you’re gonna be gone for, say, 2 months over the summer, we should try to add in extra sessions in the weeks leading up to your trip. That way you won’t fall behind on your progress.

 

What happens if I get sick? 

Do not come to train. Rest until better. 

 

Do you have a 24 hour cancelation policy? 

Yes. It is black and white. If you provide me less than 24 hours’ notice that you need to cancel or reschedule a session, that session is forfeited. For example: an 8 AM Wednesday session that is cancelled at or after 8 AM on Tuesday, is forfeited. (24 hours means 24 hours.)

This applies regardless of reason, including sickness. (Hint: I’m always happy to do a Zoom session with you instead, where we can in-depth discuss nutrition/lifestyle/mindset.)

24 hours is industry standard.

 

How long are sessions? 

50 minutes.

 

Do you have testimonials/proof?

Yes, view 21 of them here.